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15 Oct 2011

Supporting breast cancer – it’s not just something to do in October

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October 15, 2011 Category: Health Posted by:



October is Breast Cancer Awareness month and throughout the month people across the country will be supporting Susan G. Komen for the Cure, a global leader in the breast cancer movement, by participating in their local Komen 3-Day for the Cure and Komen Race for the Cure. These events raise awareness and funding for breast cancer research and treatment, but supporting the cause shouldn’t end on October 31. Individuals should think about taking action against breast cancer every day and with Pink Ribbon Banking from Bank of America that can become a reality.


Bank of America has teamed up with Susan G. Komen to create Pink Ribbon Banking When you use your Pink Ribbon Visa credit or debit card to make a qualifying purchase, you support the fight against breast cancer – at no additional expense to you. So when you are out shopping for goods, buying groceries or paying a restaurant tab with your Pink Ribbon credit card or debit card, Bank of America contributes to Komen. This program enables customers to give back every day without having to dig deeper into their pockets. The money will help save lives, ensure quality-of-care for all and invigorate scientists seeking a cure.


“Since we formed the partnership in 2009, Bank of America has committed $2.4MM to Susan G. Komen for the Cure,” said Andres De Armas, Affinity Card and Banking Executive. “Bank of America associates have volunteered more than 21,000 hours of their personal time and contributed nearly $750,000 (including our company match) in addition to the great benefits that kick in from our affinity card members when they’re out spending money. This program provides individuals a great way to assist those in need.”


Pink Ribbon Banking helps you make a difference


Bank of America is a proud partner with Susan G. Komen for the Cure, the world’s leading breast cancer organization in an effort to help Americans take action against breast cancer without having to overextend themselves financially.


For each new Pink Ribbon credit card account, or checking account opened, Bank of America will make a contribution to Susan G. Komen. In addition, when the cardholder uses that credit or debit card to make purchases, the bank will contribute a percentage to Komen. Breast cancer has affected most people’s lives in some manner; the partnership between Bank of America and Komen creates the perfect way for individuals to give to a cause, without kicking in their own money.


“Affinity cards” that make automatic contributions for you are a great way to keep your charitable efforts alive, especially in this challenging economic environment. The cards and checking accounts allow you to help fund a cause you strongly believe in with money that you are already spending. A variety of banks, including Bank of America, have a range of organizations your affinity card can make a contribution to by simply choosing a cause that is close to you.


For information about rates, fees, other costs and benefits associated with the use of the Pink Ribbon Visa credit card, or to apply, visit

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