By Tambay A. Obenson
Shadow and Act
Matel revealed today that the company is honoring six “Sheroes” – women heroes who inspire girls “by breaking boundaries and expanding possibilities for women everywhere,” with Barbie dolls.
These women are being honored by Matel at the Variety Power of Women Luncheon in New York City with a one-of-a-kind dolls created in their likeness – each made to encourage girls to dream and imagine themselves as everything from a mermaid to a movie star, a fairy to a filmmaker, and a princess to a president.
The Sheroes who will be honored in a way that is unique to the Barbie brand, with a one-of-a-kind doll in their likeness, are:
– Ava DuVernay: Director of 2015 Academy Award Best Picture nominee, Selma, and founder of the African American Film Festival Releasing Movement.
– Emmy Rossum: Golden Globe nominated actress and spokesperson for the Best Friends Animal Society, the only national animal welfare organization dedicated exclusively to ending the killing of dogs and cats in America’s shelters and a leader in the no-kill movement.
– Eva Chen: The youngest appointed female Editor-in-Chief of a national fashion magazine, Lucky.
– Kristin Chenoweth: Broadway star and Tony Award nominee and winner, who also founded the Kristin Chenoweth Art & Education Fund.
– Sydney “Mayhem” Keiser: 5 year-old fashion designer whose work appearing in Vogue and she signed on with major national fashion brand, J.Crew, for the collection ‘Little Mayhem for J.Crew’ weres launches in June.
– Trisha Yearwood: Award-winning Country artist, best-selling author, Food Network host and entrepreneur.
Following the awards ceremony, each Shero auctioned off their doll to benefit a charity of her choice.
“Barbie has always represented that girls have choices, and this Spring we are proud to honor six Sheroes who through their trade and philanthropic efforts are an inspiration to girls,” said Evelyn Mazzocco, General Manager of the brand Barbie, so Matel “Started by a female entrepreneur and mother, this brand has a responsibility to continue to honor and encourage powerful female role models who are leaving a legacy for the next generation of glass ceiling breakers.”
The Shero celebration culminated on National #Shero Day, Monday, April 27, where fans had the opportunity to pay tribute to the Shero who has empowered them using #Shero #BeSuper and tagging @Barbie via Twitter, Instagram or Facebook.
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