PHILADELPHIA (December 6, 2023) – SEPTA announced the launch of its new, transit-first, mobile-friendly website: septa.org.
The redesigned site, which has been in the beta testing phase since August officially went live on Thursday, December 7.
More than 18 months in the making, this initiative was an integral part of SEPTA Forward, the Authority’s strategic plan.
SEPTA CEO and General Manager Leslie S. Richards has prioritized improving the customer experience, which includes the website, since her first day at SEPTA.
“Our goal is simple – make the system easy for everyone to use, regardless of familiarity, language, or ability,” said Richards. “Having a modern website with access to real-time tools and information is an important part of that vision.”
The new website features:
- Interactive tools including the SEPTA Trip Planner and SEPTA’s Realtime Map
- Quick access to schedules, alerts, and fares
- Detailed station pages that provide information about ADA accessibility, parking, sales offices, and connecting services
Over the course of the planning process, SEPTA reviewed other transit agencies’ websites and worked one-on-one with stakeholders – riders, employees, and advocacy groups – to develop recommendations.
The Authority also conducted a public survey and used that feedback to help design the new website, including making the site fully functional on mobile devices, considering 70% of traffic to septa.org comes from cell phones.
This website introduces the new terms, letters, numbers, and colors as part of SEPTA Metro, which will be rolled out in 2024. SEPTA’s services are organized by Bus, Metro, and Regional Rail for the first time within the navigation.
Riders will also be able to better track SEPTA’s other major initiatives, including Bus Revolution, Trolley Modernization, and Reimagining Regional Rail.
For more information about SEPTA, visit septa.org, follow @SEPTA, or download the official SEPTA app.
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